Done With You Ads Case Study: Plant Based Weight Loss Coach

Jul 03, 2025

My client J, came to me as one of my very first beta clients for this offer.

🍒 WHY SHE WANTED TO LEARN ADS 🍒

J is a full time school teacher who was planning to quit her teaching job and go all in on her coaching business in the Fall of 2025. She came to me with a plan to grow her list, and start nurturing them NOW so that way in the Fall she could work on filling her coaching practice with weight loss clients via email.

I was ECSTATIC to help her because I love a long-term thinking girlie!! She wasn't looking for immediate, perfect results. She knew that signing clients from her email list would take some time, practice, and a lot of nurturing! So she didn't want to wait until she had officially quit her job to do it.

🍒 SHE WASN'T ACTIVE ON SOCIAL MEDIA 🍒

Getting her first ad up and running wasn't hard at all. We decided to do a traffic ad first to start training the Meta Ads algorithm who would respond best to her ads. Prior to our sessions, she had not yet added the Meta Pixel to her Kajabi website (no stress, it's sooooo easy with Kajabi which is why I love & recommend it! you can get 30 days free with my affiliate link here). She also wasn't active on either Instagram or Facebook for her business.

She knew she didn't want to have to create a bunch of content, so ads felt like the perfect fit!! A social-media optional business? Coming right up!!

We started out by driving traffic to her paid ebook, not with the intent to get sales, but with the intent to start building a warm audience for future retargeting ad campaigns, and to teach the algorithm more about her ideal client.

🍒 HER FIRST EMAIL SUBSCRIBERS FROM ADS!! 🍒

Those first few email subscribers that come through ads feel like MAGIC. And for her it was no different. We set up her first Email List Growth Campaign at 6 pm, and by morning she had had 3 sign ups at $0.93/lead!!! She was messaging me with pure delight!!

She was in shock that it was happening so quickly. (I do try to keep expectations low. Not every ad hits a homerun right away. But with 6+ years experience, I do my best to set us up for the quickest success possible!!)

Her freebie was a resource guide with 35+ resources to help you lose weight quickly. So simple. And it was something she had written with the help of Write Your First Ebook in 30 Days. (shameless plug 😉)

🍒 HER STATS 🍒

As of writing, she has gained 197 new email subscribers at a cost of $0.65/lead.

197 NEW LEADS FOR $127.32 !?

We were super happy with those results because not only were they cheap leads, they were clicking the links in her emails and sticking around.

Everyday she spends $5/day on her ad, she grows her email list by around 7 people!! 🥳

🍒 WHAT'S NEXT FOR HER? 🍒

Let that ad runnnnnnnnnnnnn. Because now her goal is to nurture nurture nurture.

Once your email list has 1 person on it, it's time to NURTURE! Start sending regular emails to your list so they can start to get to know you, your offers, and if they're a good fit for your products/offers/services.

I would recommend emailing a minimum of 1x a week, but truly you could email every day!!

------------

👉🏼 My 1:1 Done With You Ads Intensive tends to stay booked out by a few months. So if you're considering it, be sure to head to the sales page and check out when my next availability is!

👉🏼 If you'd rather fully outsource ads and let me handle them so you can stay in your zone of genius, click here for more details on Full Ads Management.

------------

Done With You Ads Case Study: Plant Based Weight Loss Coach

Join Our Free Trial