What To Do If You’re Getting Lots of Leads But No Sales

You’ve got leads flowing into your email list (yay 🎉)… but nobody’s buying. It’s frustrating, right? You’re doing the work to bring people in, but the conversions just aren’t happening.

The good news? If you’re attracting leads, you already know your visibility and marketing are working. Now it’s time to look at the other side of the funnel — what happens after someone joins your list.

Here’s a step-by-step diagnostic you can use to figure out where the disconnect is and how to fix it.

1. Check Your Email Sequence 💌

Are you nurturing your leads, or just sending random emails here and there?

• Do you have a structured welcome/nurture sequence that introduces you, delivers value, and naturally leads to your offer?

• Are you clearly (and repeatedly) inviting people to buy or book a call — not just tucking the link at the bottom of an email?

• Are your emails getting clicks?

👉 If your emails aren’t strategic or consistent, people won’t know what to do next. A well-planned sequence is where conversions really start.

2. Audit Your Offer 💵

Sometimes the problem isn’t the leads — it’s the offer. Ask yourself:

• Can I explain my offer in one clear sentence?

• Do I spell out who it’s for (and who it’s not for)?

• Do I share proof (testimonials, screenshots, client wins)?

• Has this offer sold organically at least a few times already?

• Is the price obvious?

👉 If your offer is confusing, unclear, or hidden behind too many steps, even warm leads will hesitate.

3. Test Your Conversion Path 🌲

Do your leads know exactly what to do if they’re interested?

• Try a bridge offer ($27–$97) to warm people up before pitching high-ticket.

• Make the “next step” obvious (book a call, click a checkout link, sign up for a webinar).

• Host a live masterclass or webinar to build connection and urgency.

• Open your calendar for “right fit” sales calls.

👉 Many times, it’s not that people don’t want to buy — they just don’t know how.

4. Focus on Relationship Building 💗

Leads don’t convert without trust. Ask yourself:

• Have I shown my face in my emails lately?

• Am I sharing behind-the-scenes stories that let people connect with me as a human?

• Do I seem like a real person (with hobbies, family, quirks, interests)?

• Am I emailing consistently or sporadically?

• Have I invited subscribers to connect with me on socials?

👉 People buy from people. When you feel relatable, trustworthy, and consistent, conversions naturally go up.

5. Look at the Data 📊

Finally, check your numbers:

• Is your email open rate at least 30%?

• Is your click-through rate at least 2%?

• Are people immediately unsubscribing, or sticking around for a while?

• How many leads do you actually have (enough to see patterns)?

👉 Numbers don’t lie. They’ll show you whether the issue is engagement, offer, or nurture.

The Bottom Line

Unchecked boxes mean you have areas to improve — and that’s good news. It means there’s a reason your leads aren’t buying yet, and once you fix the gaps, your conversions will follow. When I start to feel that way I try to come back to these types of checklists. Because usually there’s a piece of the puzzle (or 2) that’s missing that I can work on.

Don’t count yourself out yet 😉 It’s not over. You could sign a client TODAY!!! Go start plugging some of these holes and see what happens!!

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