Done With You Ads Case Study: Business Coach Scaling Group Programs 💸

Jul 25, 2025

My client B, came to me with a fantastic problem to have: she was really good at converting her existing audience into repeat clients. People found her, they hired her, and they stuck around, buying her programs over and over again.

But B was ready for more. She wanted to scale her group programs faster and knew she needed a consistent stream of new leads to do it.

🎙️ WHY SHE WANTED TO LEARN ADS 🎙️

B was tired of relying solely on organic reach and referrals (which she was getting many of already). She was ready for predictable lead flow. She knew her podcast was a powerful conversion tool – once people listened, they bought! So, the goal was clear: get more eyes (and ears) on her amazing podcast, and into her free offers. Ads felt like the perfect solution to consistently fill her funnel without constant content creation or chasing down every lead.

💸 DISPELLING THE "BIG BUDGET" MYTH 💸

One of the most interesting revelations for B was just how affordable it could be to get started with ads. Like many entrepreneurs, she initially believed you needed a massive budget – thinking $5,000 a month was the minimum to see any results. She was thrilled to discover that she could start running ads for just a few dollars a day and still see significant impact! This realization alone was a game-changer for her mindset around paid traffic.

✨ GAINING PODCAST LISTENERS FROM ADS! ✨

We kicked things off by driving traffic directly to her podcast. The intent wasn't immediate sales, but to introduce her to a brand new audience who would then get to know her through her valuable content. She quickly started seeing clicks to her podcast for an amazing price – around $0.17 per click!

Soon after, we began generating leads for her free and low-ticket offers. The excitement of seeing those new leads come in, without her having to bend over backwards, was amazing. She was consistently acquiring leads for about $3.20 each. The idea that she could simply "turn on" a $1-$2/day ad and continuously gain new podcast listeners and or $5/day to get new leads was incredibly liberating and exciting for her!

📈 HER STATS 📈

As of writing, B is consistently getting new traffic to her podcast for around $0.17 per click, building a warm audience of potential clients. For her lead generation campaigns, she's seeing leads come in for approximately $3.20 per lead. These numbers make her incredibly happy because they represent a predictable, scalable way to grow her business without burnout.

➡️ WHAT'S NEXT FOR HER? ⬅️

The plan for B is to continue refining and testing her funnels. The goal is to consistently get new clients into her free or low-ticket programs, where she can then nurture them and sell them into her higher-ticket, long-term packages. With ads providing that steady stream of new podcast listeners and leads, she's well on her way to scaling those group programs to new heights!

👉🏼 My 1:1 Done With You Ads Intensive (like what I did here with B) tends to stay booked out by a few months. So if you're considering it, be sure to head to the sales page and check out when my next availability is!

👉🏼 If you'd rather fully outsource ads and let me handle them so you can stay in your zone of genius, click here for more details on Full Ads Management.